WHAT DOES KELP CREATIVE DO?
Whether working with councils, zoos, parks, aquaria, museums, schools or retail precincts, Kelp Creative creates purpose-rich spaces, exhibits, plans and community engagement projects.
Craft a compelling story and experience for your audience
Whole-site interpretive plans
Exhibitions, interpretive installation plans and concepts
Planning all interpretive media including graphics, signage, audio visual, interactives and sculpture
MASTER PLANS & PLACEMAKING
Clearly defined purpose anchors
placemaking and master plans
Public space master planning and site planning
Using storytelling to enhance Placemaking
VISITOR EXPERIENCE & ACTIVATIONS
Enhance onsite experiences and grow visitation through targeted activations
Visitor-destination planning and enhancement, including wayfinding, services and onsite experience
Face to Face interpretation coaching and training
Public programs, activations, event and promotions planning
PLAY & INTERACTIVITY
Engage children and families through meaningful play at schools, zoos, parks and museums
Transform school playgrounds into outdoor learning environments
Nature-inspired play spaces to foster connections with nature
Innovative interactive installations for all ages
Facilitate tangible and measurable behaviour change outcomes
Innovative experiences to engage community in your behaviour change campaigns
Make behaviours visible and effective and fun!
Incorporate evaluation techniques to measure impact
HOW DOES KELP CREATIVE WORK?
Establishing a clear purpose is key. Regardless of the experience
Kelp Creative will engage your community through a purpose-rich experience specific to your needs, using the IDEAL process
Create your Experience Design Brief by engaging all stakeholders to clarify the purpose and intent, identify strategy links, define target audiences, develop narrative and key measures of success.
Experience concepts are developed based on the Experience Design Brief. Depending on the experience or plan, this may include draft concepts, plans or strategies.
The experience concepts or draft plans are tested against the Experience Design Brief, the narrative identified in the Imagine Phase, against available budget, and tested with stakeholders.
Information from the Evaluation Phase is incorporated, and the concepts and plans are finalised, working with extended design teams as required including designers, architects, landscape architects and artists.
Review and evaluate outcomes to learn what worked well and what can be improved next time.
WHY WAS KELP CREATED ESTABLISHED?
Scott Killeen established Kelp Creative to help organisations design meaningful, memorable and engaging experiences anchored to a clear purpose and brief
A storyteller at heart, Scott has developed a number of award-winning experiences and knows the importance of the initial experience brief. It can be the hardest part of experience design, and it’s the most important!
An inspiring and well articulated brief provides a launchpad for creative and inspired design.
Scott’s deep dive into experience design began over 25 years ago. Today he's still driven by his passion for visitor experiences and thrives on helping organisations engage their community through designing meaningful, engaging and memorable experiences, anchored to purpose.
In recent years, Scott has gained extensive experience in creating engaging and effective experiences that facilitate environmentally-friendly behaviours using Community-based Social Marketing tools.
Contact Scott at Kelp Creative to discuss creating an experience anchored to your purpose.